Cloud Backup, Business Continuity & Disaster Recovery

Data is now one of the most valuable commodities in the world and we are gathering it at an astonishing pace. As the data your business holds and uses becomes more valuable it becomes more important to have a plan in case it is lost.

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A third of all data breaches were with small and medium size businesses and a third of companies lose their data in the cloud due to accidental or malicious deletion, hackers and software issues.

The table below outlines some of occurrences that can lead to your data being lost:

User Error

From accidental file deletion and overwriting to spilling coffee on laptops, user error is the number #1 cause of data loss

Ransomeware Attacks

Even if you pay a ransom, you’re not guaranteed to get all of your data back. Victims who paid only recovered 92% of their data on average

Other Cyber Attacks/Breaches

From phishing and password attacks to network intrusions and malware, there’s a variety of ways an intruder will try to access or corrupt valuable data

Malicious Deletion

There’s a risk of disgruntled employees purposefully maliciously deleting critical data out of spite or to cover their tracks.

Employee Turnover

Well-meaning departing employees sometimes try to ‘clean’ their devices and file systems before leaving.

Hardware Failure

Hardware failures, such as device or server crashes, can lead to huge amounts of data loss

Device Loss Or Theft

Mobile workforces increase the risk of lost or stolen laptops and smartphones that contain corporate data

Physical Disasters & Power Outages

Fires and flood can destroy devices and servers, while power outages lead to data loss due to unsaved data or data corrupted by improper shut-downs.

So how do you go about securing your valuable data? Depending upon the value, nature and potential consequences of losing your data there are different services available to you.

A simple service that periodically transfers a copy of your current data to a secure “cloud” location may be sufficient for your needs.

If speed of recovery after an incident Is key then a Business Continuity or Disaster Recovery service is highly recommended. Consider Disaster-Recovery-as-a-Service (DRaaS) options to reduce costs.

Backup & Saas Backup
Business Continuity (BC) / Disaster Recovery (D)
High Availability

Provides a system for the backup, storage, and recovery of digital files, folders and cloud applications. Typically collects, compresses, encrypts, and transfers the data to remote servers on a recurring or continual basis


Gets business online after outages. Helps drastically eliminate downtime and data loss. Minimizes the interruption of critical processes. Mitigates potential damage from ransomware attacks and malware attacks. Supports compliance.


High level of protection from downtime. Real-time replication for more comprehensive protection than snap-shots. Uses bandwidth-efficient replication to minimise the cost of remote data replication.


Can take a long time to fully restore data


Can be costly depending upon the type of Business Continuity or Disaster Recovery solution and it can still take a while to restore data.


Can be costly and has more functionality than a lot of smaller business need.

Sixty four percent of IT Managed Service Providers have reported ransomware attacks within their customers Microsoft 365 services.

With this in mind, it can be eye-opening for Microsoft clients to learn that Microsoft themselves recommend a third-party backup solution. The Service Availability section of the Microsoft Services Agreement states:

“We strive to keep the services up and running; however all online services suffer occasional disruptions and outages and Microsoft is not liable for any disruption or loss you may suffer as a result. In the event of an outage, you may not be able to retrieve the data that you’ve stored. We recommend that you regularly backup your data using third-party apps and services.

For customers who feel that this is an unacceptable risk, a service is available where your Microsoft 365 data, including all your e-mail is backed up safely off-site to a secure cloud location.

It is often said that talking to customers about ‘data-back up’ is like introducing someone to an umbrella on a warm dry day. Many different services are available and it comes down to your appetite and understanding of the risks to your business, this is often referred to as ‘downtime tolerance’.

Downtime tolerance definitions


RTO is measured as how long a business can tolerate downtime before facing consequences (such as lost sales, angry customers, frustrated employees etc.)


RPO is measured as how much data a business can tolerate losing (measured in units of time back to the most recent backup i.e. if you backup hourly, your business would only lose an hour of data).

Sadly In today’s aggressive and sophisticated cyberthreat landscape, cyber resilience should be the ultimate goal for all business IT strategies. No security tool is 100% fool proof however and backup should be the last line of defense in a multi-layered security approach so that when a breach does happen, you can quickly recover data and keep your businesses going.

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